Increasing your brand visibility on social media is a must. People will start searching for your brand on Google,and when this happens, it enhances your Search Engine Optimization (SEO).
How Social Media Marketing and SEO are Related
Some people talk about social media marketing and search engine optimisation (SEO) like they’re completely unrelated. In your digital marketing strategy, you should plan out ways to integrate the two practices and have them complement each other.
Let’s say you start concentrating more on social media marketing. As a part of your new strategy, you start posting original content at a frequent rate in order to increase your brand visibility.
Can you already see how this will impact your SEO? If you increase your brand visibility on social media, people will start searching for your brand on Google. When this happens, it enhances your SEO.